The communication plan implemented to promote the first edition has been a resounding international success. More than 4,300 visitors on a worldwide level have been visiting the virtual wine fair during its opening held from 21 to 27 June 2010.

Before, during and after the fair, communication surrounding the event will be significant in order to make this second rendez-vous essential for all those involved in the wine industry!

Direct marketing:

• Advertising phone call to wine industry professionals in order to inform them about the Wine Fair 2011
• Fax advertising to wines and spirits professionals
• Email advertising to wine and spirits professionals at the international level

Press:

• Publication of press releases advertising the virtual fair to journalists and professionals press over 40 countries. More than 150 articles have been listed in the previous edition!
• Partnership with wine and spirits press.

Internet:

• Social networks management (Facebook, Twitter ...)
• Partnerships with bloggers and website of the wine industry
• Media Blog on Winefair.com website advertising the virtual fair and maintaining its presence in web search engines and SEO

Contest:

• Implementation of various competitions on Facebook and Winefair.com website

Our communication plan is similar to traditional fairs with a greater presence on internet. Internet is the ideal way to favour contacts with people in the international wine industry.